New Rules of Marketing Engagement: On-Demand & Delivery
During this time of Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have followed for decades are gone for one simple reason: they don’t apply to these times of uncertainty. Customers are engaging with on-demand and delivery apps in new ways, driving on-demand enterprises to adjust their product offering and services for 2020 and beyond.
Join us as we present the New Rules of Marketing Engagement: On-Demand & Delivery, part five of an 8-part live video series featuring today’s leading business and marketing decision-makers. Learn more from leaders in the on-demand and delivery space as they navigate their industry landscape amid a time when #stayathome is encouraged.
Agenda
During New Rules of Marketing Engagement: On-Demand & Delivery we will cover:
- Navigating the ups and downs of on-demand and delivery businesses
- Three keys to positioning for success in a COVID-19 world
- Top brand and messaging tip when a part of your business is shut down
- How to build retention into your business for now … and the future
Host
John Koetsier
Senior Contributor, Forbes
Panelists
Christian Eckhardt
CEO & Co-Founder of Customlytics
Christian is the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Germany. Christian is a mobile-tech expert and accomplished product manager.
Michael Wicke
VP International Marketing, Delivery Hero
Michael is a full-fledged marketing executive with a passion for performance marketing and growth hacking across platforms and devices. He has contributed to the incredible growth of Delivery Hero in various roles and is now regional marketing lead.
David Llewellyn
Marketing Director, EMEA, AppsFlyer
David is a full mix marketer with significant experience scaling high growth mobile technology businesses. Ex Shazam, Amazon, Skyscanner, FreeNow and Mobile Interactive Group, he now leads marketing in EMEA for AppsFlyer.
Juliet D’Ambrosio
Senior Director of Strategy, Adrenaline
A journalist turned strategist, for nearly 20 years Juliet has worked with both B2B and consumer brands in researching their core truths, unearthing their audiences’ needs, and translating those insights into a powerful creative strategy that drives results.
Ameet Phadke
AVP- Growth Marketing, Rebel Foods
A marketing professional with 11+ years of experience in Growth, Product, Pricing, Sales, Consulting and software development across telecom, food tech and automotive industries. My primary interests are CLM and Analytics associated with it.