Webinar
Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement For Your Mobile Apps
This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
Agenda
In the Webinar, we will:
- Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value
- Show how the AIC Framework can be applied to various verticals such as media and entertainment, streaming, ticketing, ridesharing, and more
- Explain why marketers must go beyond vanity metrics like DAUs & MAUs to focus on more actionable metrics
- Learn how to build successful engagement and retention campaigns using the AIC Framework
- Introduce the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Panelists
Andy Carvell
Co-Founder, Phiture
Andy is a full-stack marketer and mobile expert with 20 years of experience in the mobile industry and a deep interest in technology, strategy, and execution of ideas.
Ketan Pandit
Marketing, CleverTap
Ketan is a seasoned marketer with 14 years of experience across technology companies. As Head of Growth at CleverTap, he is responsible for demand generation and brand visibility.
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