User Retention: Mantra for Sustainable Mobile Growth
Today, user retention is a critical way for driving growth of companies of every scale. In fact, according to Bain & Company, a 5% increase in customer retention can lead to a 75% increase in profits.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
Agenda
In the Webinar, we will explore
- Why are forward looking companies focusing on user retention?
- How should one balance their marketing spend in acquisition versus retention for maximum growth?
- What should be the plan of action for companies to increase user retention?
- Metrics used for measuring user retention
- Industry wide case studies on how user retention has helped organizations drive growth.
Speaker
Sunil Thomas
CEO and Co-founder | CleverTap
Sunil is a technologist and drives CleverTap’s strategic vision while also managing investor relations. He has previously held CTO roles at startups and companies like Network18 and Infospace Inc.